Contracts and alliances with sports legends such as Michael Jordan and Cristiano Ronaldo are proof of this. But, we must also say that in Business Email List recent times Nike has remained in force and at the top of its segment by taking into account new forms of consumption, also becoming a complete e -commerce , with interactive resources that give Business Email List it originality. In the already distant 2013, the brand included an interactive showcase on its site, so that users could virtually "try on" clothes and shoes, and since then it Business Email List has been in constant modernization.
In addition to the power of these actions, in terms of user experience , the Nike site is a powerful source of information , as it collects data Business Email List thanks to clicks, page openings and the behavior of visitors in general. 3. Lyft: The Scope of Authenticity and Humanization If there is a company that can threaten the almighty Uber, in terms of urban Business Email List and private transportation, it is Lyft . How did he accomplish Business Email List such a feat? The American brand put into practice several of the key positioning factors: competition analysis, differentiation and humanization , among others. And it is that Lyft was born to offer the same Uber service but in a Business Email List different way: presenting itself as a much friendlier and less luxurious platform.
Which could be used by anyone and not just by executives. Initially, the company allowed tips and focused on “signing” drivers with Business Email List social skills , who would converse during trips, becoming a much more accessible and humane alternative to the sophisticated Uber. In fact, possibly, it was the cause that Uber relaxed policies and dynamics of Business Email List services, in order not to lose its privileged place. conclusion Brilliant! You already know what brand positioning consists of, how it differs from Brand Awareness, how it benefits Business Email List companies and what the key factors are to achieve this goal.